WhatsApp Business API Pricing Calculator
Estimate Meta messaging fees by recipient market and message category. Rates shown below are a dated reference, not a live Meta feed or a MeAPI subscription quotation.
Your monthly usage
For an actual quote, use your WABA billing currency and applicable Meta rate card. Currency conversion here is illustrative.Delivered messages per month
The October free tier is 1,000 service messages per phone number per month, with no rollover. This estimator assumes usage is evenly distributed across the entered phone numbers; actual billing is calculated per number. Enter these separately, excluding them from the category counts above, to avoid double counting. They incur no Meta message-delivery fee under the qualifying free-entry-point rules.Estimated Meta messaging cost
ESTIMATED META MESSAGE FEES / MONTH
Verify Meta rates ↗Meta fees only. Excludes MeAPI subscription charges, taxes, volume-tier discounts, international authentication pricing, Meta Business Agent token charges and special billing arrangements.
Meta message rates used by this calculator
| Recipient market | Marketing | Utility | Authentication | Service from 1 Oct | Official source |
|---|
Displayed values are indicative base rates for the listed markets. India is shown in INR and other markets in USD. The September 25 snapshot is not a promise that every listed value has been independently verified against Meta's downloadable billing-currency rate card. Verify the market, currency, effective date and eligible volume tiers before publishing a binding quotation.
How Meta charges by message category
| Category | Message type | When allowed | Through 30 Sep 2026 | From 1 Oct 2026 | Pricing basis |
|---|---|---|---|---|---|
| Marketing | Template | At any time, subject to platform rules | Charged | Charged | Per delivered message; recipient-market marketing rate |
| Utility | Template | At any time, subject to platform rules | Charged outside the 24-hour customer service window; free inside it | Charged both inside and outside the window | Per delivered message; recipient-market utility rate |
| Authentication | Template | At any time, subject to platform rules | Charged | Charged | Per delivered message; applicable authentication rate |
| Service | Non-template reply, human or third-party AI | Only inside an open 24-hour customer service window | Free | 1,000 free per business phone number each month, then charged | Per delivered message beyond free tier; same base market rate as utility/authentication; no service volume tiers |
| Meta Business Agent | Non-template reply powered by Meta Business Agent | Inside an open customer service window | Token-based AI charge applies | Token-based AI charge applies | Per token; separate from this message-delivery estimator |
Qualifying message deliveries during a 72-hour free entry-point window remain free. Meta Business Agent token usage is a separate charge and is not included in this calculator. Verify category rules and current rates with Meta ↗
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