Analytics and reports

🎯 Goal

Know what is working, from message delivery to how fast your team replies, and fix what isn’t.

🧰 What you need

• A role with the Analytics dashboard permission (Reports also opens with the Reports page permission)

Three places for numbers

Screen	Answers
Analytics	How is this number doing? Volume, speed, team, ads, campaigns, CSAT, for a date range
Reports	How are campaigns delivering overall?
Campaign → Report	How did this campaign do, and why did some fail?

Analytics, card by card

login.meapi.in/analytics

• From and To dates (your time zone) and Export CSV at the top.
• Tiles: Messages sent, Delivered, Read, Failed, Conversations started, Resolved, Median first response and Median resolution time.
• Messages per day, with a Chart / Table switch.
• Further down: Agent performance, Busiest hours, Click-to-WhatsApp ads, Campaign results and CSAT.

• Messages per day: everything you sent (inbox, bot, automations, campaigns) and received, as a chart or a table.
• Conversations started and Resolved.
• Median first response: how long customers waited for a human reply (bot and automations excluded). Median resolution time: how long chats took to resolve.
• Agent performance: messages, chats, resolved chats and first response per agent. Human replies only.
• Busiest hours: customer messages by day and hour.
• Click-to-WhatsApp ads: people who started a chat from your Facebook or Instagram ads or posts.
• Campaign results: campaigns that sent in the range, with replies counted within 3 days.
• Customer satisfaction (CSAT): see CSAT.

Campaign report

Open Campaigns → (row menu) → View report:

• Status and progress. Pause or Resume from here, and Export.
• Rates: sent, delivered, read, replied and failed.
• A/B test: only for an A/B campaign. See A/B testing.
• Over time: when messages were delivered and read.
• Failed — Grouped by reason: what Meta said, with the count. Common reasons:
  • Not a WhatsApp number — clean your list.
  • Message undeliverable / user’s quality restrictions — Meta limits marketing to people who receive a lot of it. Try again later or choose Utility where honest.
  • Rate limit / limit reached — over your daily messaging limit.
  • Template paused / not approved — check Templates.
  • Payment issue — add a payment method in WhatsApp Manager.
• Recipients: everyone with their status, with a search box. Export gives a CSV for Excel. Exporting needs the Campaigns → Export permission.

login.meapi.in/campaigns/1/report

• Campaign name and status, with Pause / Resume and Export.
• Rates: Sent, Delivered, Read, Replied and Failed.
• Over time, failures Grouped by reason, and the recipient list.

Read receipts

“Read” counts only people who have read receipts turned on in WhatsApp, so the real read rate is usually a little higher.

What’s next

CSAT →Customer satisfaction after each chat.Number health →Quality and limits.