Template buttons — quick replies, links, calls, coupon codes and forms

🎯 Goal

Add buttons customers can tap, so it’s easy to reply, buy, call, copy a coupon or fill in a form.

🧰 What you need

• A template in the builder

Button types

Button	What it does	Limit per template	Label length
Quick reply	Sends the label back as a reply, and can start a chatbot	Up to 10 in total	20
Visit website	Opens a URL. The end of the URL can be a variable	2	25
Call phone number	Calls your number	1	25
Copy offer code	Copies a coupon code (up to 15 characters)	1	—
Open a form (Flow)	Opens a WhatsApp Flow form	1	20

A template can have up to 10 buttons in total. With more than 3, WhatsApp shows the first ones and hides the rest behind See all options.

Rules that trip people up

• Keep quick replies together and the other buttons together. Meta rejects them mixed in between. Also, quick replies mixed with other types don’t render on WhatsApp Desktop.
• Dynamic URLs: the variable must be at the very end, for example https://shop.in/track/{{1}}. Give a full example URL such as https://shop.in/track/A1042.
• Phone numbers in the full international form: +919810000000.

Examples

CCity Clinic✓

Hi Priya, this is a reminder of your appointment tomorrow at 11:00 with Dr. Mehta.09:00

↩ Confirm↩ Reschedule↩ Cancel

Message

Quick replies that start a chatbot path.

SSharma Sweets✓

We miss you, Ravi! Here is 15% off your next order 🎁12:00

⧉ Copy code SWEET15↗ Shop now

Message

A coupon code plus a dynamic link.

Quick replies + chatbots

When a customer taps a quick reply, the tap arrives like a message with the button’s text. Start a flow with a keyword trigger matching that text, such as Reschedule, or use the button’s reply inside a running flow. See Triggers.

Tip

Add a “Stop promotions” quick reply to Marketing templates. Paired with a flow that tags or opts the contact out, it keeps your quality rating healthy.

Common mistakes

• A long label, such as “Click here to view our latest collection”. Keep labels short and action-led: View collection.
• A URL to a link shortener (bit.ly etc.). Meta often rejects these. Use your own domain.
• A Flow button without a published Flow. Publish the Flow first, then pick it in the template.

What’s next

Carousel templates →Cards with their own buttons.Approval tips →Get approved first time.