Carousel templates — swipeable product cards

🎯 Goal

Show several products, offers or services in one message that customers swipe through.

🧰 What you need

• 2–10 images (or videos) of the same type
• A short line of text for each card

How a carousel is built

• A message body at the top (up to 1,024 characters).
• 2 to 10 cards. Each card has an image or video header, a card text of up to 160 characters, and 1–2 buttons (quick reply, website or call).
• Carousels are Marketing only.

The matching rules

• Every card uses the same header type: all images or all videos.
• Every card has the same buttons in the same order. For example, every card has Quick reply + Visit website. The labels and links can differ.

Steps

1. Templates → New template. Choose Category Marketing and Type Carousel.
2. Write the message body, for example New arrivals this week — swipe to see them all 👉.
3. In the Cards editor choose Images or Videos, then set up card 1: upload the media, write the text (Blue cotton kurta — ₹899), and add buttons such as Visit website → https://shop.in/p/{{1}} and Quick reply → More like this.
4. Click + Card to add the next card. Give it the same button types in the same order (the editor warns if they differ). Change each card’s image, text and URL.
5. Check the preview (swipe it), then Submit to Meta.

login.meapi.in/templates/build

• The template builder: editor on the left, live WhatsApp preview on the right.
• For a carousel, the editor has the message body, then a Cards section with Images / Videos and one block per card (media, Card text, Buttons).
• The editor warns: Every card must have the same buttons in the same order.

Caution

Integrations (Shopify, WooCommerce, Sheets, webhooks) don’t send carousel templates. Use carousels in campaigns, flows and the API.

Good uses

• New arrivals or a top-5 list
• Tour packages, property listings, courses
• Restaurant specials of the day

Common mistakes

• Mixing images and videos across cards → rejected.
• Different buttons on different cards → rejected. Keep the same types in the same order.
• Text on images. Keep prices in the card text, where they’re readable and can be changed.

What’s next

Other template types →Limited-time offer, catalog, multi-product, OTP.Send it in a campaign →Pick the template and audience.