Shopify — order confirmations, shipping updates and abandoned carts

🎯 Goal

Every Shopify order automatically triggers WhatsApp updates: confirmation, shipping and a reminder for abandoned checkouts.

🧰 What you need

• Shopify admin access
• Approved Utility templates (order confirmed, shipped) and a Marketing template for cart reminders
• Owner or admin-agent login

Steps

1. In MeAPI open Integrations, click Connect on Shopify. Enter a Name (for example your store name) and the number to Send from, then Set up. You’ll get a webhook URL and step-by-step setup next.

2. Copy the Webhook URL.

3. In Shopify admin → Settings → Notifications → Webhooks, click Create webhook: Event Order creation, Format JSON, URL = your webhook URL, latest API version. Save.

4. Create more webhooks with the same URL: Order fulfillment (shipping updates), and Checkout creation + Checkout update (abandoned carts).

5. Copy the key under “Your webhooks will be signed with …” and paste it into Shopify webhook signing key in MeAPI. Click Save key; the field then shows set.

6. Switch on the messages you want and pick a template for each:

   • Order confirmation: sent once per order.
   • Shipping update (order fulfilled).
   • Abandoned cart reminder: sent once, if the customer hasn’t completed the order after the delay (default 60 minutes; change Send after).

7. Map the variables: for each {{1}}, {{2}}… choose an order field (customer first name, order number, total, tracking URL…), Fixed text…, or Other field (type a path)…. The preview uses sample data. Leave Phone number from empty to use the customer’s phone automatically.

8. Send a test to your own number from the message card, and check WhatsApp. Each event shows in Activity with its result (sent, failed…).

login.meapi.in/integrations

• The Integrations page: one tile each for Shopify, WooCommerce, Google Sheets and Incoming webhook, with Connect.
• The Razorpay payment links card (owner only).
• Connected: your integrations. Open one to see its webhook URL, signing key, setup steps, one card per message, Store API access and the Activity log (last 100 events).

Optional: “Where is my order?” for chatbots

The Store API access card lets the flow step Order status lookup read orders.

1. In Shopify: Settings → Apps and sales channels → Develop apps → Create an app. Under Admin API scopes tick read_orders. Install it and copy the Admin API access token.
2. In MeAPI’s Shopify integration, on the Store API access card: enter the Shop domain (my-store.myshopify.com) and the Admin API access token, then save. Remove deletes the token.

Then build the bot: Tutorial: order-status bot.

Also available as flow triggers

The same events (New order, Order fulfilled, Abandoned checkout) are available as the New order trigger in Automation, for multi-step journeys (confirmation → review request a week later).

Caution

Customers must have a phone number on the order, and should have agreed to WhatsApp updates (add consent text at checkout). The abandoned-cart reminder is Marketing.

Common mistakes

• Missing the signing key. Events are rejected. Paste the key from Shopify’s webhook page.
• Only the “Order creation” webhook. No shipping or cart messages. Add all four events.
• Carousel templates. Integrations don’t send them. Pick a standard template.

What’s next

Tutorial: recover abandoned carts →Complete setup with a discount.WooCommerce →The same for WordPress stores.